The Word on Tomatoes

Tomatoes_vine

Tomatoes are one of the most popular commodities in the produce department. This year, tomatoes were the third most-popular vegetable, down from the No. 2 spot last year. Overall, tomatoes were the fifth most-popular item of all commodities studied in Fresh Trends 2010.  Purchases increased five percentage points in the past year and were up ten percentage points from Fresh Trends 2009.

For the fourth consecutive year, the likelihood of purchase increased according to income, with consumers earning more than $100,000 annually being the most likely to buy tomatoes. Consumers with kids living at home were slightly more likely to buy tomatoes, at 90 percent, than those without kids, at 86 percent. Consumers in the lowest income bracket, and single shoppers, were the least likely to buy the red vegetable.

2 thoughts on “The Word on Tomatoes”

  1. Picked up a carton of your cocktail tomatoes last week at KTA. They ended up on skewers between some local island beef and pineapple in a kabob. A very nice dinner, with very nice tomatoes.

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