Tag Archives: Produce

Still in Iceland, Still in Shorts

We landed in Iceland, where the temperature is mild – it’s in the mid 50s. My shorts and a jacket are working very well, so far. I’m going to stay in shorts as long as it makes sense.

We took a cab into Reykjavik. My first observations were that there are hardly any trees, and that the lava base is very familiar to those of us who live on the east side of the Big Island.

My most significant observation was that there are no overhead electric lines. Everything is underground.

We passed an aluminum manufacturing company on our way in.

Aluminum manufacturing plant

I expected it to be belching black smoke, but there wasn’t even a wisp of steam. It looked very benign. We have to visit those folks.

 

Hilton

We checked into the hotel. Here’s the view from the hotel.

View from hotel

Then we got a car and went down to the Blue Lagoon. We went in the water and stayed in for maybe two hours; I’m not sure, because I lost track of time. It felt good to relax and get the kinks out after that long trip.

Blue lagoon

It was sea water with a very slight smell of sulfur, and you could open your eyes under water. People had silica mud spread all over their faces for its therapeutic value. I imagine the silica had the consistency of the stuff women put on their faces at a spa. It was very fine and actually felt kind of good. But I bet it would raise all kinds of problem in the geothermal pipes when it hardens and coats the surfaces.

That’s a geothermal well in the background.

Geothermal well in background

There is a live webcam at the Blue Lagoon!

After that, we explored downtown Reykjavik.

Map of downtown Rekjavik

We walked up and down the old city, which has a European feel.

Downtown Reykjavik

It’s very nice and clean, and things were hopping on a Sunday night. We had to wait more than an hour on our third attempt to get a seafood dinner.

David Stefansson (the project manager at Reykjavik Geothermal) and his wife Olga Fedorova (an international trade lawyer and Russian translator) took us for coffee. They are very nice, friendly and fascinating people and we had a wide-ranging conversation. They told us a lot about the history of Iceland and its people in the context of moving from coal to geothermal many years ago. And in that conversation, we learned that the island’s trees had been cut down many years ago for fuel.

Of course, this all makes a lot of sense. It kind of makes me think of what can happen with biomass.

I want to learn more about the leaders who forced the change that has made the Icelandic people one of the most prosperous people in the world (notwithstanding the disaster that the banking industry recently placed upon the people. They apparently confused capital with energy.)

People here reserve Sundays for family time. It’s kind of like the old plantation days in Hawai‘i. Monday was a national holiday and so we went exploring.

One of many waterfalls in Iceland.

And another one. Iceland has incredible amounts of water from the glaciers.

Another waterfall

I happened to be looking through the lens and saw this starting, so I recorded it. This kind of thing happens at random here:

Here’s one of the few products grown in Iceland.

One of few items grown Iceland

Most are brought in from Europe or the Middle East.

Most imported from Europe & Mideast

Stay tuned. Much more to come!

Read Part 1 of my Iceland trip here.

The Word on Tomatoes

Tomatoes_vine

Tomatoes are one of the most popular commodities in the produce department. This year, tomatoes were the third most-popular vegetable, down from the No. 2 spot last year. Overall, tomatoes were the fifth most-popular item of all commodities studied in Fresh Trends 2010.  Purchases increased five percentage points in the past year and were up ten percentage points from Fresh Trends 2009.

For the fourth consecutive year, the likelihood of purchase increased according to income, with consumers earning more than $100,000 annually being the most likely to buy tomatoes. Consumers with kids living at home were slightly more likely to buy tomatoes, at 90 percent, than those without kids, at 86 percent. Consumers in the lowest income bracket, and single shoppers, were the least likely to buy the red vegetable.

Current Trends in Buying Produce

Every year The Packer publishes Fresh Trends, an industry analysis of preferences for fruits and vegetables. Take a look at this overview:

Fresh Trends 2010

Editorial: Back to the Basics

By Janice M. Kresin, Special Projects Editor

Keep it simple. It’s easy to say, not so easy to do.

We’re bombarded with choices at every turn — What route do I take to work today? Which mobile phone company will work best for my needs? What will I make for dinner tonight? When it comes to food, the choices can be endless.

It turns out, though, that buying fresh fruits and vegetables is not a choice. No matter the economic climate, consumers want the fresh stuff, and it’s never been clearer than in the past year.

Purchases for nearly every commodity we studied in Fresh Trends 2010 — 57 in total — were up this year, despite economic struggles and lingering uncertainty. You see, consumers know that the value of fresh produce goes beyond just dollars. Fresh fruits and veggies are a cheaper alternative than higher health care bills…. Read more

I also noted that first lady Michelle Obama has just launched a campaign to put 6000 or more salad bars in schools over the next three years. She is making a huge difference in Hawai‘i’s food security.

See video about it here.