Category Archives: Company News

State of the Farm

Richard Ha writes:

We had a short employee meeting at lunchtime yesterday, to look back a bit and see where we are today, and also to catch everybody up on what’s going on.

We had a similar meeting three years ago, when we had a crisis. I told our workers that C. Brewer was selling all of its sugar lands, including the land under our banana farm, which we were leasing. We had two choices: 1) Do nothing, in which case it would be likely the land would be subdivided for home sites and we would probably have to quit farming, or 2) Buy the land.

We didn’t know how we were going to pay for the land but we decided to try. We put in an offer to Willie Tallett of C. Brewer. Our offer was accepted and we had four years to come up with the balloon payment.

That was then. Now, three years later, the land’s value has multiplied by nearly eight times. We’ve been able to sell off some of it and pay down the land note, and we’re still left with 590-something acres.

What a difference this has made. When we leased, we could not do any real, long-term planning. Now we say that we will be farming for another hundred years. And we’re serious.

In the last few years we have diversified into hydroponic vegetable production, and we’re comfortable that we’ve figured that out.

Hydroponics At our meeting yesterday, I informed everyone that we just reroofed our old sugar company warehouse, which we will start using soon as a farm stand. When we’re satisfied that we’ve figured out what we’re doing, we will move to the “Gears”—our new property across the highway, where the big gear stands—and build a farm stand and snack bar there. We hope it will be a venue for community events and festivals.

I mentioned that we are in the middle of a tomato recipe contest with the Hawai‘i Community College culinary program; we are helping our neighbors—the residents of Andrade Camp—upgrade their private water system to county standard; Chef Alan Wong will visit us soon. We were just recently on the semi-finals and finals of the Top Chef show. I asked if everyone saw our new company newsletter, which we are starting to put in each paycheck envelope. The Hamakua Springs brand is growing by leaps and bounds. Things are going well. Let’s eat.

Hydroponics

The company bought lunch, and the office personnel and management served. I even made the salad.

Hydroponics

The food was from Hilo Lunch Shop:

Real crispy fried chicken
Ono tempura
Shoyu Pork
Corned beef hash patties
Macaroni potato salad
Hamakua Springs tomato, lettuce, cucumber salad

Everyone loved the Hamakua Springs salad. I told them it was a recipe that June and I learned from Chef Alan Wong.

Recipe:

5-1/2 ounce container of Hamakua Springs Chef Select Salad. Break lettuce into bite sized pieces.

3 medium-sized beef clamshell Hamakua Springs tomatoes, cubed.

2/3 of a Hamakua Springs Japanese cucumber, cubed.

Place cubed tomatoes and cucumbers in bowl. Marinate with Hawaiian salt and black pepper for 15 minutes.

Add:
1/2 tablespoon minced garlic
1/2 tablespoon grey poupon mustard
1/2 tablespoon minced shallots
1/2 tablespoon chopped parsley

Toss.

Make a mixture of 1 part balsamic vinegar to 3 parts extra virgin olive oil. Shake well before use.

Place lettuce in a bowl. Add tomato, cucumber, garlic, mustard, shallot and parsley. Add oil to coat lettuce leaves, toss and serve.

At the end of the day, every worker took home a container of Chef Select lettuce and tomatoes.

Kids in a Candy Store

When The Hualalai Grille by Alan Wong, over in Kohala, was closed for renovations last week, Alan Wong brought his staff over for a tour of the farm.

Charlotte_alan_richard_1
Charlotte, Alan and Richard in the tomatoes

Richard said he always enjoys showing and explaining all that goes into making our produce so flavorful, safe and consistent. This visit also gave him a chance to tell the people working at the Hualalai Grille how much their support means to us here at the farm, and how it helps keep local farming a sustainable occupation.

“When they present our products in the best light possible, as they do,” he explained, “it raises the reputation of our product in the retail trade. And this helps us to price our products so we can be sustainable.

“I don’t think they had thought much about how much their support helps local farmers.”

Charlotte Romo, the farm’s hydroponic crop specialist, helped with the farm tour. “We showed them our little round yellow cucumber,” she said. “It was our first one; we’d just harvested it. They’re like tennis balls.”

“One of the first things Richard did when Alan came,” she said, “was to give him two seed catalogs so he could go through them and think about all the fun things we can grow.” She said the three of them are like kids in a candy shop with all the possibilities they find in seed catalogs.

Alan_in_motion_1

Alan Wong in action

One thing the chefs and other staff members got to see was our new Variety Garden, where we grow a lot of vegetables in close collaboration with Chef Alan.

The Variety Garden has purple carrots, golden beets, colored radishes, different colors and shapes of sweet bell peppers, numerous varieties, colors and shapes of eggplants, at least 15 varieties of heirloom tomatoes, poha and tomatillos and even more.

Charlotte described the samples they set up in the packing house for the group to taste. “Tracy put out some of the new stuff we’re growing,” she said, “and a selection of the heirlooms and the Hamakua Sweets (tomatoes). Alan was eating a melon. We have started growing some really sweet, good melons, and we send him a few at a time.”

She said Alan is passionate about his produce. “He gets really excited,” she said, “which is nice for us because we don’t usually see that. I mostly work with plants, and pruners, so it’s fun to see somebody who appreciates it.”

Charlotte_briefing_1_1

Charlotte and Tracy, briefing the troops

She said he also asks a lot of really good questions. “He had me stumped at one point,” she said, “and I was embarrassed because I’m pretty knowledgeable about tomatoes. He asked if I knew the compound responsible for the smell of the vine. You know how with the T.O.V.’s, the Tomatoes-on-the-Vine, you can smell that very strong aroma of the vine, and that’s how you know it’s so fresh? I didn’t know the answer.

“So I called up one of my old professors,” she said. “She’s one of the top tomato physiologists, and she didn’t know either. It’s actually a bunch of compounds. I sent him some more information about it.”

She explained that most of the new products we grow for Chef Alan Wong are experimental at this point, while we perfect how to grow them. “We like to try new and different things,” she said. “It’s fun for us. Hopefully in the future these veggies will be in the stores at some point. That’s the whole idea—to provide more local, sustainable food instead of having to have everything shipped here.” – Leslie Lang

On the Small Screen

Kama‘aina Backroads, the interesting new cable television program that takes a local—not visitor-oriented—look at the “cultural perspective, traditions and island way of life” in Hawai‘i, came and shot some footage at Hamakua Springs earlier this week.

Roland Torres

Roland Joseph Torres, the program’s O‘ahu-born creator, says they’d been filming at the Keauhou Sheraton when he tasted the restaurant’s delicious heirloom tomatoes and was transfixed. Hot on the tomatoes’ trail, he loaded up the van and headed over to Hamakua Springs Country Farms to check out the farm (and taste some more).

It was fun to watch Roland (shown here with his camera) and assistant Harpal sample the heirlooms (“Broke da mouth!” said Roland) and learn a little about what drives Hamakua Springs.

Richard told them how it’s always taste that determines what they decide to grow on the farm, not ease of growing or handling or shipping; that they find the tastiest product they can find first, and then figure out how to grow it.

He drove them up to see the source of free, abundant water that will eventually power much of the farm operation and we watched as Roland held onto overhead branches and crossed a rickety old plantation bridge to look at the stream.

Roland Torres

 

 

 

 

 

 

Richard told the camera how sustainability—of the land, the employees, the community—is foremost, and how he makes farm-based decisions based on the family’s intent to still be farming in 100 years.

It was great to watch this interesting new program put together a small segment about the farm. It’s just one part of the Kama‘aina Backroads program that airs tomorrow—Saturday, 11/11/06, at 9 p.m. on Oceanic Cable 16.

Roland Torres has an extensive background in television production, having worked on television series for KFOX-TV, the AMC Television Network, PBS and more. In 1996, he won an Emmy for his work on a “Get the Vote Out” series targeting Hispanic youth.

In case you don’t get a chance to see the Kama‘aina Backroads program when it airs tomorrow, Roland says he will post some of it on his Kama‘aina Backroads website. I’ll post a link to it when it’s available. —posted by Leslie Lang

Our Food Safety Certification

Richard Ha writes:

Hamakua Springs Country Farms was inspected this past Tuesday by Davis Fresh Technologies for its ProSafe Food Safety certification program. This is the independent, third party Food Safety certifier we work with to ensure that we comply with “Good Agricultural Practices.”

This food safety certification is something we do completely voluntarily. It’s not required in our business. It involves a lot of extra work, cost and time but we consider it very important because it results in a better work environment for our people and it makes them proud to work for a responsible company. Through its structured organization, the certification helps us to manage our operation. And, finally, it gives our customers confidence in our product and our Hamakua Springs brand.

Craig_bowden_and_tracy_pa

We think we did well on this inspection. We will receive the final report in a few days.

The ProSafe certification program was designed in response to the U.S. Government’s food safety concerns as addressed by the FDA and USDA in their “Guide to Minimize Microbial Food Safety Hazards for Fresh Fruits and Vegetables.” This guide describes “Good Agricultural Practices,” which reduce food safety hazards.

The guide covers agricultural and post-harvest water uses, worker health and hygiene, field and facility sanitation, transportation and traceback. We know our customers expect a certain level of care regarding our growing crops for their consumption, and the ProSafe certification program gives credibility to the extent of the care we take in growing our crops.

Some of the guide’s important points are:

When water comes into contact with fresh produce, its quality determines the potential for contamination.

Agricultural water. If water is of good quality, risk is low. We evaluate water samples for heavy metals as well as for bacterial content. We document and maintain records throughout the year. We use county water for all our spray water since it comes in contact with the edible portions of our crops.

Processing water. We use good quality water wherever it comes into contact with fresh produce, and monitor and document water quality throughout the process. For example, we know that bacteria need approximately 350 milivolts of electricity to hold itself together. Therefore, we maintain chlorine in the water so that there is at least 550 milivolts in the water. This causes the bacteria to come apart upon contact. We monitor and record the measurements of the wash water throughout the day and keep the records for inspections.

Cooling Operations. We maintain temperatures that promote best produce quality and minimize bacterial growth. And we keep our cooling equipment clean and sanitary. This includes inspecting and cleaning Young Brothers containers before loading and shipping. We document the inspection as well as the course of action for each container that we ship out. The records are available for inspection at any time.

Worker Health and Hygiene. We know that infected employees increase the risk of transmitting food borne illnesses. So:

We train employees to follow good hygiene practices. We do not allow employees with open cuts or lesions to come into contact with fresh produce. Neither do we allow workers with signs of infectious disease to handle fresh produce. We maintain records to show that all workers receive training in these areas.

Sanitary Facilities. We provide toilet facilities that are accessible to everyone and maintained by an outside service on a regularly scheduled basis. In addition, we check the facilities on a daily basis. We provide hand-washing facilities that are adequately supplied with soap and paper towels. Maintenance and resupply is documented and the record is maintained and available for inspection.

Field Sanitation. Fresh produce may become contaminated during pre-harvest and harvest activities from contact with soil, fertilizers, water, workers and harvesting equipment.

We harvest our produce into plastic totes that are washed and sanitized prior to each use. The harvest totes are placed on wooden pallets. We are a hydroponic operation and by its nature this gives less opportunity for contamination. Ida_logging_tote_sanitation

For example, we use sterile media. We do not use soil, compost or manures. The floors of the hydroponic houses are covered with a weed barrier and so the fruit cannot come into contact with soil. In addition, the houses are covered with plastic that acts as an umbrella. This prevents splashing of water and soil onto the fruit, thereby lessening the chance of contamination.

Packing Facility. We do not use secondhand boxes. Packing materials are covered and stored on pallets, not on the floor. Plastic totes are cleaned and sanitized and packers use gloves when handling the produce, which is always packed into new clamshells and boxes.

Pest Control. We maintain a 10-foot weed-free barrier around the packing facilities. We set rat traps outside the packing facilities to manage rat populations near the facility. We maintain a log that indicates when bait was changed and whether or not we caught any rats.

Transportation. We make sure the Young Brothers containers are washed and sanitized before we load up. In addition, we make sure that the product is sent at the temperature that is optimum for its type.

We have written procedures on how fruit is to be transported from the field to the packing house. We require newly harvested fruit to be stored in refrigeration as soon as it comes in from the field.

Traceback. We have formal procedures in place to recall product in the event it becomes necessary. We do mock recalls periodically, where we partner with distributors and simulate a situation where we recall a batch of product. We have pack dates on each box of product that we ship, which allows us to track the box.

We stringently enforce all of these procedures on a day-to-day basis. The most important result is that these procedures protect our workers from bacterial and infectious disease situations. Secondarily, it an important management tool that we use to manage our farm effectively. And finally, it gives our customers assurances that our brand stands for good food safety practices.

(Photos: Craig Bowden and Tracy Pa go over some of our standard operating procedures; Tomato Packing House Supervisor Ida Castillo logs data re: the sanitation schedule for harvesting totes.)

Green Goddess Monitors the Salad

Leslie Lang writes:

Charlotte Romo, who recently started working with us at the farm, is new to the islands and tells us she keeps having to fill out forms that ask for her job title.

Charlotte_3

“I’m still not sure what my title is,” she says. “I put ‘Plant Scientist,” though I’m probably more of a Greenhouse Research Technician. But I prefer ‘Greenhouse Goddess.'”

She says she’s thrilled to be working with Hamakua Springs. “I love the farm and I’m so impressed at what they have created in such a short time. These people move really fast!”

She jokes that her job is to walk around and make shade for the plants, but it’s a bit more than that. Right now her research technician/plant scientist/goddess work revolves around data collection, in order to evaluate plant growth and yield and determine how to fine tune things so the operation will be as efficient as possible. Sometimes she works with a lysimeter.

“A what?,” you inquire.

I had to ask, too.

Charlotte Romo writes: A lysimeter is a fancy, scientific term for a bucket, which we use to collect and measure the drainage coming out of the growing bags.
Bucket_2

We also have a collection bottle to monitor the input of the nutrient solution we put on the plants to make sure that the nutrients are getting from the mixing tanks to the plants just the way we want them. We need to maintain at least 20% drainage of what we put on the plants to make sure we flush any excess nutrient salts through the root zone. If we get too little drainage we know we need to increase irrigation, and vice versa.

By monitoring what goes in and what comes out of our plants, we make sure the plants are using the nutrients we give them and that we are using our fertilizer efficiently.

By controlling the nutrients we use intensely, we also prevent our fertilizer from becoming a burden on the natural environment around the farm. We keep in mind that this land of heavy agricultural use is surrounded by fragile coral reef ecosystems that are extremely sensitive to excess nutrient runoff that can result from agricultural practices.

Meanwhile, Back at the Farm…

Richard writes:

Hamakua Springs welcomes Charlotte and Rodrigo Romo, along with their two beautiful daughters, to Hawai‘i and to work with us at the farm.

Romo_family

June and I met Charlotte and Rodrigo, who were living in Tucson, on the first of our three trips to attend a course on greenhouse agriculture at the University of Arizona. Charlotte saw our names on the list of attendees and noticed we were from Hawai’i, and she came over to talk to us. We chatted for a little bit and liked her a lot right off the bat. When we met Rodrigo, we definitely got the impression that they loved it when they visited Hawaii. We were surprised to learn they knew Hilo and liked it so much.

By the third trip that June and I made to the University of Arizona, we all agreed that Charlotte and Rodrigo would come and work with us. It’s a big plus that they are closer in age to Kimo and Tracy, the next generation of Hamakua Springs.

Charlotte and Rodrigo both have a strong sustainable agriculture ethic. I was especially impressed to learn they had lived in Biosphere 2.

I just love young people who don’t know what they cannot do. I am a Vietnam veteran and I saw lots of young kids over there leading groups of men and being responsible for millions of dollars of equipment. They had no idea they were not supposed to be able to handle those kinds of responsibility; they just did it.

We are very pleased to have Charlotte and Rodrigo on board with us. We all have the same philosophy: “Not, no can–Can!!!!”

On their first weekend in Hilo, Charlotte and Rodrigo came to visit us at the Hamakua Springs Ag Expo booth and they ended up on the front page of the Hilo paper in a large, color picture. This must be a good omen. We cannot be more pleased.

Stay tuned for Part 2: What they’ll be doing with Hamakua Springs. Coming soon.

Run

We were happy to donate Hamakua Springs bananas recently for participants at the sixth annual EMS Run over Memorial Day weekend. That’s an event supporting the Hawai‘i Fire Department and Hospice of Hilo that drew nearly 500 runners and walkers to beautiful Lili‘uokalani Park.
runners

Despite having taken a wrong turn, Germain Ortiz led the way and was first overall at 17:22. His detour added a few hundred yards to his route before he jumped a fence to get back on course. He regained his lead at the turnaround point.

After having won the last four EMS runs (wow!), Jason Thorpe came in second this year at 17:48. Lyman Perry was close behind (17:56). In sixth place overall, and placing as first overall female at 18:40, was Kona’s Rani Tanimoto. She was followed by Caitlyn Tateishi (21:13), who just beat out Angie Miyashiro (21:15).

We were impressed to learn that 7-year-old Ziggy Bartholomy zipped through the 5K course in 22:49. Another nod of the head goes to Bill McMahon, who warmed up by cycling from Volcano to Hilo and then still posted a very respectable time of 19:10.

boys

This was also the first year for an EMS Keiki Run. Kids were split into two heats—3-5 years, and 6-10 years—for a hilly, quarter-mile course through the park. In the older group, a glimpse of the Big Island’s running future: Ziggy Bartholomy and Kirah Cooke pushed past the pack and raced the last 50 yards neck and neck to a photo finish, breaking the tape together.

EMS run

Hamakua Springs is happy to support this good cause. Go run or walk the EMS event next year—support your Hawai‘i Fire Department and Hospice of Hilo—and maybe we’ll see you there.

There’s a full list of run winners here.

— Leslie Lang

Blog of the Day

ALERT!! ALERT!!

Ha Ha Ha! has been named “Small Business Blog of the Day!”

Whew, that’s a lot of exclamation points, but we’re excited over here.

Brian Brown is an authority on blogs and maintains a website for small businesses interested in blogging. On his site he monitors the state of the art and he also selects the “Small Business Blog of the Day.” Today he selected us.

Brown said a lot of nice things about Ha Ha Ha! Here’s a snippet:

“I really love this blog. First of all, even though all blogs follow a pretty routine format (or at least they should), Ha Ha Ha! is particularly clean and beautiful. Secondly, the posts are very much on-task, each one contributing to the overall goal of adding to the personality of the farm. Even the posts about Richard’s diet add to this aspect by humanizing the company, as well as showing how the company’s products are contributing to his health.”

Brown’s site is called “pajamamarket.com” because–oh, how we love the computer life–he often works comfortably at home. While we might prefer this commendation was from an organization called, say, “The United Nations Committee on Excellence in the World,” we, ahem, have heard that other chief bloggers sometimes work in their pajamas and we understand completely.

Read more about Ha Ha Ha! as the Small Business Blog of the Day here.

And now we’re going to go eat a celebratory banana.

–Leslie Lang, chief blogger

Intelligent Design

When I talked to Nelson Makua recently, he told me that his job is to be the “other side of the brain.”

logo
Nelson has a full-service design company, and he’s the one who designed that great Hamakua Springs logo. He’s known Richard for years, having designed the Kea‘au Bananas logo way back when.

“What I offer clients is an objective view from the outside,” he said, “to give a fresh perspective of how they’re being perceived by the clients. The other half is to take that information and make it into something visually, to address whatever we’re trying to achieve.” The art work, he explained, is pretty much the last leg of the job.

He said that when Richard told him he was starting up Hamakua Springs, he went out to Pepe‘ekeo to see the farm for himself.

“When I got there he showed me some springs,” he told me. “His farm had access to fresh water springs just coming out of the grounds. That was basically the take-off point for the image. I was looking for something that visually dictated the water element, as well as the mountains and valley of the Hamakua coast.”

He found it.

living-lettuce

Later, when Richard told Nelson he was going to start growing products hydroponically, and produce a “living product,” Nelson said he knew it wouldn’t be enough to just tell people that.

“I’m a visualist and my problem was the words weren’t strong enough, clear enough,” he said. “So I designed a little logo that would appear on all the products that are living. Something that would distinguish him from other companies.”

As for the hydroponics, he called it “Hawaiian Hydroponics,” to give it a geographic sense. Nelson explained that as a visual pun, there’s a drop of water replacing the first “o” in “hydroponic.”

hydroponics

Nelson has worked in the business for almost 30 years, specializing in image development and logo design.

He explained that image development is looking at the products, figuring out who the market is and working out visuals based on that.

Logo design—well, you know what that is:

Logos

Nelson’s good, obviously, at what he does, and his resume proves it. He’s worked with Big Island Candies for 20 years and Mauna Loa Macadamia Nuts for 10, as well as for Chinese New Year, the Hawaiian Slack Key Festival, Tahiti Fete of both Hilo and San Jose and others.

His work has been nominated three times for Hoku Hanohano awards (for three of the 27 album designs he’s done for Hawaiian Slack Key Masters) and won for graphic design twice. For four years now he’s designed the beautiful Merrie Monarch hula posters.

He displays his clothing line at the retail store “Na Makua” (http://www.namakua.com), on Waianuenue Avenue in downtown Hilo, which he operates with his son Kainoa. His new designs come out there in August, if you want to go see.

It’s always worth the trip.

 

–Leslie Lang, chief blogger