June and I just attended the Hawaii Lodging, Hospitality & Foodservice Expo, which was held Wednesday and Thursday at the Blaisdell Center in Honolulu. It’s the largest trade event in the state.We were guests in the Armstrong Produce booth. Armstrong Produce is the largest produce distributor in Hawai‘i, and has its corporate headquarters on O‘ahu. Its Kula Produce operates on Maui, and on the Big Island it is known as Armstrong Produce Kona. They carry every conceivable variety of fruit and vegetable. They are also strong supporters of local producers.

Armstrong Produce passed out samples of numerous fruits, including Bing and Rainier cherries, golden kiwi, melons, Saturn peaches, white nectarines and others.

We anchored one end of their booth with our tomatoes. People were fascinated and eager to taste our unusual-looking tomatoes. We told them that we grow our heirloom tomatoes from varieties that are at least 50 years old, back when tomatoes were bred for taste rather than how pretty they looked and how far they could be shipped.

We told them the darker-colored tomatoes are called Purple Cherokee, the yellow with starbursts of red are Striped Germans and the little green ones are called Green Zebras. Our tiny Hamakua Sweets were a huge hit, and people dragged their friends back to taste them. We were not surprised, because we have seen this reaction time and again. The Hamakua Sweets are our favorites, as well.

We were guests of Armstrong Produce two years ago, too. Back then we noticed, and were surprised, when people told us they supported and were interested in buying locally grown produce. This time we noticed people were even more passionate about their support for locally grown food.

Underlying this sentiment are probably three recent happenings:

1. China’s food safety problems

2. Last year’s spinach safety problems, and

3. Wal-Mart’s industrialization of organic food. (Since large corporations started supplying Wal-Mart with organic produce from far away, people are wondering about the carbon cost of sourcing fertilizers from distant corners of the globe to grow organic crops, and then shipping that crop across the country to a Wal-Mart. This is causing the demise of the small family organic farm, the very ones that started the organic movement in the first place, and people don’t like this!)

People are really supporting locally grown food now. The sentiment to “buy local” is quite a bit stronger than it was two years ago. And the chefs are leading the way. It’s quite impressive and we are moving to be in step with this trend.

At the Expo, there were booths of all kinds—from food to laundry to patio umbrellas, to designer kitchen uniforms, to custom coffee machines that could compete with Starbucks in taste and variety. I was very impressed with the quality they can maintain.

Toward the end of the day, lots of people crowded around the wine and beer booths. There were even massage chairs that treated people with sore legs and backs from working or just walking around.

June and I enjoyed this event. It reinforced our belief that local consumers care about food safety and food security. We were pleasantly surprised to find that consumers are even more concerned than we expected. It gives us encouragement to press ahead in terms of food safety and food security issues.